Privacy Policy

Last updated: June 1, 2026

InsureWise ("we," "us," or "our") operates the website located at tech-pulse-news.vercel.app(the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site. Please read this policy carefully. By accessing or using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Automatically Collected Information

When you visit our Site, our servers and third-party services automatically collect certain information, including your Internet Protocol (IP) address, browser type and version, operating system, referring URLs, pages viewed, links clicked, access times, the date and time of your visit, and other browsing behavior data. This information is collected through cookies, web beacons, pixel tags, log files, and similar tracking technologies.

Device Information

We collect information about the device you use to access our Site, including the hardware model, operating system and version, unique device identifiers, screen resolution, and mobile network information.

Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to track the activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our Site may not function properly.

We use the following types of cookies:

Essential Cookies: Necessary for the Site to function properly, including remembering your cookie consent preferences.
Analytics Cookies: Used by Google Analytics and Microsoft Clarity to understand how visitors interact with our Site, including which pages are visited most often, how long visitors stay, and where visitors come from.
Advertising Cookies: Used by Google AdSense and its partners to serve ads relevant to your interests. These cookies may track your browsing activity across different websites.

2. Google AdSense and Third-Party Advertising

We use Google AdSense to display advertisements on our Site. Google AdSense uses cookies to serve ads based on your prior visits to our Site and other websites on the Internet. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other sites on the Internet.

Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website and other websites. Google's use of the DoubleClick cookie enables it and its partners to serve ads based on your visit to this Site and/or other sites on the Internet.

You may opt out of personalized advertising by visiting Google Ad Settings. Alternatively, you may opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info/choices.

For more information about how Google uses data when you use our Site, please visit How Google uses data when you use our partners' sites or apps.

3. Google Analytics

We use Google Analytics 4 (GA4) to analyze the use of our Site. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they visited prior to coming to our Site. We use the information we receive from Google Analytics to improve our Site and content. Google Analytics collects the IP address assigned to you on the date you visit the Site, rather than your name or other identifying information. We do not combine the information collected through Google Analytics with personally identifiable information.

Google's ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to the Site by disabling cookies on your browser or by installing the Google Analytics Opt-out Browser Add-on.

4. Microsoft Clarity

We use Microsoft Clarity to understand how users interact with our Site through behavioral metrics, heatmaps, and session replays. Clarity captures information about how you use and interact with our Site, including mouse movements, clicks, scroll depth, and page navigation. This data helps us improve the Site's usability and content. Website usage data captured by Clarity is not used to identify you personally. For more information, please review Microsoft's Privacy Statement.

5. How We Use Your Information

We use the information collected from you for the following purposes:

To operate, maintain, and improve our Site and content
To analyze trends, administer the Site, and track user navigation patterns
To serve personalized and contextual advertisements through Google AdSense
To monitor and analyze usage and trends to improve user experience
To deliver email newsletters to subscribers who opt in
To respond to correspondence, inquiries, and editorial feedback
To detect, prevent, and address technical issues and security vulnerabilities
To comply with applicable legal obligations and enforce our Terms of Service

6. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share aggregated, non-personally identifiable information with third parties for analytics and advertising purposes. We may share information with third-party service providers who assist us in operating the Site, including:

Google — for advertising (AdSense) and analytics (GA4)
Microsoft — for analytics (Clarity)
Vercel — for hosting and content delivery

These third parties have access to your information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

7. Data Retention

We retain automatically collected data (analytics, ad interaction data) for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Google Analytics data is retained for 14 months in accordance with our GA4 configuration. Newsletter subscription data is retained until the subscriber unsubscribes or requests deletion.

8. Data Security

We use administrative, technical, and physical security measures to protect your personal information. While we have taken reasonable steps to secure the information you provide to us, please be aware that no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against interception or other type of misuse. The Site is served over HTTPS to encrypt data in transit.

9. Your Rights Under GDPR (European Users)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR). These include:

Right of access: You have the right to request copies of your personal data.
Right to rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
Right to erasure: You have the right to request that we erase your personal data under certain conditions.
Right to restrict processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
Right to data portability: You have the right to request that we transfer the data we have collected to another organization or directly to you.
Right to object: You have the right to object to our processing of your personal data under certain conditions, including for direct marketing and profiling.

To exercise any of these rights, please contact us at privacy@insurewise.com. We will respond to your request within 30 days. You may also manage your cookie preferences and opt out of personalized advertising through the cookie consent banner displayed on the Site.

10. Your Rights Under CCPA (California Users)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information, including:

The right to know what personal information is being collected about you
The right to know whether your personal information is sold or disclosed and to whom
The right to say no to the sale of personal information
The right to access your personal information and request deletion
The right to equal service and price, even if you exercise your privacy rights

We do not sell personal information. To exercise your CCPA rights, please contact us at privacy@insurewise.com.

11. Children's Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If we discover that a child under 13 has provided us with personal information, we will delete such information from our servers immediately. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us at privacy@insurewise.com so that we can take the necessary actions.

12. Third-Party Links

Our Site may contain links to third-party websites, services, and advertisers that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

13. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that a user does not want to have their online activity tracked. Our Site does not currently respond to DNT signals. However, you can opt out of personalized advertising through the cookie consent banner or by visiting Google Ad Settings.

14. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this policy. Changes are effective immediately upon posting. You are advised to review this Privacy Policy periodically for any changes. Your continued use of the Site after the posting of changes constitutes your acceptance of those changes.

15. Contact Us

If you have any questions or concerns about this Privacy Policy, your personal data, or our data practices, please contact us at:

InsureWise Media Inc.
Email: privacy@insurewise.com
Address: 101 Financial District Plaza, San Francisco, CA 94105